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Practice makes perfect!

SECTION3

Questions21-23

Which opinion does each person express about filling out the evaluation forms? Choose your answer from the box and write the letters A-F next to questions 21-23.

A They encourage students to work hard.

B Important change have been made because of the

forms.

C We would be judged because of what we write.

D It is alright to say that you dont have an opinion.

E Probably no one reads them anywhere.

F They are required; if we dont do them we

will get bad marks.

Joshua 21.______ Ethan 22.______ Lily 23.______Questions24-30

Complete the table below.

Write NO MORE THAN THREE WORDS AND/ OR A NUMBERfor each answer.

Opinions about project:

Lily

Joshua

Ethan

Initial Suggested Rating

24.______

25.______

26.______

Good Points

nothing specific

27.______

choice between 28.______

Bad Point

no practical point/ choices were both 29.______

should have given us 30 .______

no opinion

SECTION4

Questions 31-40

Complete the flow-chart below.

Write NO MORE THAN THREE WORDSfor each answer.

Product Life Cycle

Marketing Aims by Stage

Stage1: Market Introduction

Features:

---Costs 31 .______

---Sales volumes 32 .______

Marketing Strategy:

Step 1

Got the brand noticed by the 33.______

Step 2

Encourage potential customers to 34 .______

Stage2: Growth

Features:

---Economies 35.______

lead to reduced costs and rise in sales.

Marketing Strategy:

Step 1

Find a way to 36.______return

customers.

Step 2

Differentiate the 37.______from

rival products.

Stage3: Maturity

Features:

---Sales will 38.______

---Competition will be 39.______

Marketing Strategy:

Step 1

Continue to point out the differences

between your product and rival brands.

Step 2

Find new 40.______for the product.

SECTION 3

21. D

22. E

23. B

24. 4

25. 5

26. 4.5

27. well thought out

28. two topics

29. boring

30. more time

SECTION 4

31. very high

32. low

33. target market

34. try the product

35. of scale

36. reward

37. brand

38. peak

39. intense

40. applications