什么样的广告才是优秀的广告英语作文

英语作文:

什么样的广告才是优秀的广告?

WhatmakesanoutstandingAd?

Contrarytowhatmanythink,itisnothardtocreateagoodad.Therearemanygreatadsthatmayappearverydifferentonthesurface,butultimatelyallfollowasimplerule:lessismore.

Inanyadvertisement,thetimeframeyouhavetomakeanimpressiononyouraudienceislimitedtoseconds.Forbillboardandprintads,thismaybeaslittleas3-5seconds;forradioandtelevision,30secondsisusuallystandard.Thislimitedtimeandspacemayencouragethenotionthattheadorcommercialmustbefulltothebrimwithinformation.Thisismisleading,andmerelycreatesacluttered,schizophrenicadthatbecomeslostamongsimilaramateurefforts.Itisfarmoreeffectivetodevelopaconcise,coherentadthatappealswelltoitsaudience.

Agoodad:

Connectswithitsaudience.

Ismemorableandeasilyrecalled.

Providesinformationquicklyandsuccinctly.

Doesn'tconfusetheviewerormakethemhuntforthepertinentinformation.

Callstheviewertoaction.

It'sokaytohavewhitespaces,pauses,slowpans,orotherelementsthatsomemightcalla“waste”ofspace.Effectiveadvertisingdoesnotlambastetheviewerwithinformation;itallowsroomforthemessagetogettheaudience'sattentionandconnect.

Whatmakesagoodprintad?Agoodprintadiscomposedoffourelements:

Aprovocativeimage.

Astrongheadline.

Aparagraphortwooftight,well-writtencopy.

Alogoand/orcontactinformation.

Whatmakesagoodoutdoorad?Agoodoutdooradhasthefollowing:

Asingle,easytorecognizeimage.

Only3to5words–anymoreandthey'llbemissed

Aclearlogoorbranding.