商务类英语文章

　　随着入世及全球化程序的发展,中国的商务旅行活动日趋频繁。下面是我带来的，欢迎阅读!

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　　HowtoFindaProfitableNicheforYourOnlineBusiness

　　Doyoustrugglewithknowingwhattodowhenitestobuildinganonlinebusiness?

　　Mostpeoplestruggle,alot.

　　Thetruthofthematteristhatifyoudonotpicktherightniche,orfocusonservingpeoplewhoarewillingtopayyou,chancesarethatyouwillfail.Butthisdoesn’tmeanyouhavetofigureitalloutrightaway:whenIstartedmyonlinebusiness,Ididn’tknowwhatIwantedtofocuson.

　　IknewIwaspassionateaboutpersonaldevelopment.Ialsoknewthatthepersonaldevelopmentmarketwasextremelysaturated,butIdidn’tknowwhatelsetodo,soIjumpedinanyway.Istartedbuildinganaudience,andasIstartedgettingfeedback,Istartedtodiscovermyniche.

　　Yousee,it’snotaboutperfection—it’saboutconstantimprovement.Ifyouhaveavagueideaofwhatyouwanttodo,butaren’tsure,thebestthingyoucandoistojumpinandseewhathappens.Ifyoucan’tfigureitout,youjusthavetotakeaction,otherwiseyou’llstaystuckforalongtime.

　　WhyMostPeopleFail

　　Oneofthemainreasonspeoplefailisbecausetheyareunrealistic.Theymayfollowtheirpassion,buttheyneverstoptothinkifpeoplewouldbewillingtopayforwhattheywanttodo,soalwaysstayfocusedonwhatproblemspeoplehave,andiftheywouldbewillingtopayyoutosolvethoseproblems.

　　WhenIstarted,Idoveintothepersonaldevelopmentmarket.Myoddsofsuccesswerelow,butIknewtherewasdemand.Iknewthemarketwasviable,becausetherewaspetition;Icouldfindbooks,courses,workshops,andcoaches.IfIcouldjustbuildanaudience,Icouldsucceed.Ididn’tknowwhatIwasdoing,butItookthingsonestepatatime,andhereIamtoday,gettingpaidtodowhatIlove.

　　HowtoFindaProfitableNicheforYourOnlineBusiness

　　Therearethreemainsteps—orareas—youneedtothinkaboutwhenyou’redeterminingwhatyouwanttobuildanonlinebusinessabout.Let’sdiveintothefirstandmostimportantone.

　　Step1:Passion

　　Thefirstareaispassion.

　　Yes,therearepeoplewhohavebusinessesinmarketstheyaren’tpassionateabout,butaretheyhappy?Theymaybemakingalotofmoney,butmoneyalonewon’tbringyoufulfillmentinlife.Itiswhenyouarepassionateaboutsomethingthatyouexcel.Youhaveadrivetolearnmorebecauseyouloveit.

　　AndIwaspassionateaboutpersonaldevelopmentwhenIstarted:Iwaswillingtoworkhard,andbeopentoconstantlylearningnewthings.Thisdriveallowedmetobuildanaudienceofthousandsofpeople,anditlaterhelpedmeuncovermyniche,whichwastohelppeopleturntheirpassionintoathrivinglifestylebusiness.

　　Actionstep:Lookatwhatyou’repassionateabout.Brainstormalistoftopics.Don’tcensoryourself,anddon’tworryaboutifit’sprofitableornot.

　　Step2:Skill

　　Thenextareaisskill.Whatareyougoodat?Or,whatdoyouwanttobeegoodat?Peoplepayforskill;theypayforajobwelldone.Thisdoesn’tmeanyouhavetobeanall-knowingexpert—itjustmeansyouhavetohaveskillsthatareneededbythepeopleyou’rehelping.

　　Forexample:whenIstarted,Icertainlycouldn’tholduptosomeofthepersonaldevelopmentexpertslikeTonyRobbinsorWayneDyer,butIhadmyownexperiencestoshare.Peopleenjoyedmyunique,freshperspective.Don’tunderestimatehowmuchyoualreadyknow—youdon’thavetoknoweverything,youjusthavetoknowenough.

　　Actionstep:Writedownalistofthingsyou’regoodat,orwanttobeegoodat.Again,letitflowandyou’llbesurprisedatwhatesout.

　　Step3:Demand

　　Demandiswhatmakesitallwork.

　　Whatarepeoplewillingtopayfor?Whatalreadyexistsoutthere?Lookatbooks,programs,courses,workshops,retreats,andanythingwherepeoplearepayingmoneyforasolution.Alsolookatsuccessfulcoaches:Whatproblemsaretheysolving?Howaretheyhelpingpeople?Howmucharetheycharging?

　　WhenIdoveintothepersonaldevelopmentmarket,Iknewtherewasdemandthere.Peoplewerepayingthousandstoattendretreats,workshopsandtakeonlinecoursesbecausetheywantedtobefulfilled,livetheirpurpose,andtofindtheirpassion.Uncoveringthedemanddoesn’thavetobeplicated—justlookatwhatpeoplearespendingmoneyon.

　　Actionstep:Dosomeresearch.UseAmazon,Google,andjustplainsurfingaround,toseewhatpeoplearepayingfor.Thenlookatwhatyou’vewrittendowninstep1and2.Trytofindtheintersection.

　　FindingtheIntersection,FindingYourNiche

　　So,howdoyoufindaprofitablenicheforyouronlinebusiness?Lookatthethreestepswe’vegonethroughabove.Writedownwhatyou’reinterestedin,writedownwhatyou’regoodat,andthenlookatwhatthepetitionisdoing.Ifthereispetitioninamarket,itmeansthereisopportunitythere.Onceyou’vedoneyourresearch,trytofindtheintersectionbetweenthesethreeareas.

　　Forexample,mypassionispersonalgrowthandbusiness:that’smyintersection.I’mpassionateaboutit,I’mgoodatit,andthere’sdemandforit.Intheend,therearenoguarantees,soyouhavetobewillingtostartbeforeyoufeelready.Mostentrepreneursfailmany,manytimesbeforetheyfindsomethingthatworks.

　　TheBottomLine

　　Tofindaprofitablenicheforyouronlinebusiness,youhavetofindtheintersectionbetweenwhatpeoplewant,whatyou’regoodat,andwhatyou’repassionateabout.

　　It’snoteasy—that’swhymostpeoplegiveup—butifyoukeepgoing,youwillsucceed.That’swhatI’vediscovered,andthat’swhatI’vefoundtobetrue.

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　　HowtoFindNewRevenueSourcesforYourOnlineBusiness

　　Notonlyisyouronlinebusinessupandrunning,you’redoingagoodjobofsellingwhatyouhavetoofferand—mostimportantly—you’reactuallyturningaprofitdoingit.Kudostoyou,andthat’snotareferencetothedeliciouscerealbar.Makingmoneywithastartupisnoeasyfeat,sothat’sreallysomethingtocelebrate.

　　You’veprobablylearnedalotintheearlygoing,likehowtofgureoutwhoyourcoreaudienceisandwhyit’smoreimportanttohaveawebsitethat’seasytousethanonewithallthebellsandwhistlesunlessyousellbellsandwhistles,ofcourse.Maybeyou’veevendiscoveredthattheParetoPrincipleappliestoyourbusiness,with20percentofyourproductsorservicesaccountingfor80percentofyoursales,andusedthisknowledgetofocusonyourstrengths.

　　Whileyourbusinesswasstillinitsinfancy,thesewereallimportantthingstolearnbutnowitseemslikeyou’veplateaued.Growthisstagnantandyoumightevenbefeelingafinancialpinchfromtryingtoexpandbeforeyourrevenuestreamswerereadyforit.Whatdoyoudotogetmoremoneyandkeepgrowing?

　　Easy:findnewrevenuestreams.

　　Okay,okay.Admittedly,“easy”probablyisn’tthebestwordtouse,butthereareanumberofwaysthatonlinebusinessescandotoaddrevenuesources,suchas…

　　Addproductsorservices.

　　Maybeyouronlineteabusinessissellinghand-craftedteacozieslikecrazy,butpeopledon’tseemtobeasinterestedintheteakettlesortheteaitself.Yourightlyfocusedmoreonthecoziesbecausetheywereworkingbutit’snotenough.Everthoughtthatperhapsyoudon’thaveateabusiness,butacozybusiness?Trynewproductslikecoffeecozies,beercozies,ortoastercoziesandseehowtheydo.Aservicepanylikeajunkremovalbusinesscouldthinkaboutofferingaseparatemovingservicebecauseitstillinvolveshaulingthings.

　　Expandyourcustomerbase.

　　Ifcouldbethatyou’vehityourrevenueceilingwithyourcurrentcustomersbecausetheydon’thaveanymoremoney,orthey’vealreadyboughteverythingyouhave.Getnewcustomersi.e.revenuesourcesbymarketingyourselftoawideraudienceusingnewSEOterms,guestpostingondifferentsites,joiningmoresocialnetworks,usingPPCadvertising,andmore.Ofcourse,thatdoesn’tmeanyoucanstopappealingtoyourcoreaudience;youjusthavetofindwaystoreachouttootherswithoutalienatingthem.

　　Joinanaffiliateadnetwork.

　　Mostbusinessesdon’tliketheideaofputtingupadsforotherpanies,andespeciallyfeardrivingvisitorsawaywithbannersandpop-upsthatareintrusiveandannoying,butitdoesn’thavetobethatway.Amazon’sAssociatesProgramletsyoulinktoanythingontheirsiteinacontextualwayandmakemoneydoingit,whileYahooPublisherNetwork,GoogleAdsense,andotherspaysurprisinglywellforadsthatdolittletodisruptyoursite.Perhapsthebestpartisthatyoucantypicallychoosethekindsofadsthatyouwanttodisplay.Inthisway,youensurethattheyreflectproductsandservicesthatinterestyourcustomers.Somepeoplehavehadamazingsuccessusingaffiliatemarketing.

　　Getoutsideinvestments.

　　Thisoneworksbestwithpaniesthatare“bigideas”butdon’thaveaplanonhowtomonetizethebusiness.BusinessideaslikeFacebookandTwitter,orevenpaniesthatwanttocreatesomethinglikeavideogameandsellitbutdon’thavethenecessarymoneytocreatethegamethemselves.Kickstarterandwebsiteslikeitprovideyouwithoneoptionbutyoucanalsoutilizeyourownnetworktofindpeoplewillingtoinvestmoneynowforapieceoftheprofitslater.

　　Thesesuggestionsareonlythetipoftheicebergwhenitestofindingnewrevenuesourcesforyourbusiness.Youjusthavetobecreative—somepaniesevenmakemoneybyoutsourcingtheiremployeestootherbusinesseswhenthingsareslow.Thekeyistokeepthemoneyinginwhileyouworkongrowingthepany.