关于化妆品与奢侈品的英语作文

发表时间：2024-07-14 18:47:22 来源：网友投稿

Thisstrategycanbetransferredtothewebvirtualenvironmentandismosteffective

whenappliedwithafocusonthebrandpersonality.Asubstantialsegmentofthecurrent

onlineluxuryconsumerpopulationarebusyprofessionalsthatwanttoenjoythe

convenienceoffittingonlineshoppingwithintheirhecticschedules.Thereforethey

desirearelaxedatmosphereandsoundandmusicsatisfiesthisneed.Chanel.com

againfulfilsthisthroughprovidingbackgroundtempoinstrumentalmusicthroughoutits

productpresentationpages.

SmellisachallenginghumansensetotransfertotheInternetvirtualenvironmentbut

technologicaladvancementhasmadeitpossibleforonlineconsumerstohaveawhiffof

scentwhileshoppingontheInternet.Ascent-smellingsoftwarecalledDigiscentnow

makesthispossiblethroughaspeaker-likedeviceattachedtoacomputer.

Luxurybrandscanusethisdevicetosellgoodsthatrelyheavilyonthesenseofsmell

suchasperfumesandcosmetics.Theabsenceofthesensoryelementofsmellonline

canalsobeovercomethroughofferingsamplesofproductsfromthewebsiteto

interestede-shoppersjustasisdoneinofflinestores.Afirstpurchaseofascent-based

productusuallyleadstoregularfuturepurchasesasaresultofanaffiliationwiththe

scent.Therefore,thereisahighprobabilityofrepeatonlinepurchasesofscent-based

products.Scentcanalsobeeasilyrecalledandaffiliationwithaparticularscentishardly

outgrown.

Usabilityisthebackboneofawebsiteandcraftstheonlineexperiencethrough

navigationandinteractivity.Itisalsoanessentialelementforahigh-impactexperience

andcancontributesubstantiallytoaluxuriousonlineatmosphere.

Luxuryconsumersexpectreliableandfastserviceandatthesametime,morevalueto

beaddedtotheironlineexperiencethroughahighlevelofinteractivity.Theutilisationof

easynavigationaltoolssuchasbreadcrumbs,fullscreenmodeandnewwindowtoolsas

wellasseveralprogramchoicesi.e.AdobeAcrobatorWordversionsofthesame

documentnotonlymakesthebrowsingexperienceeffortlessbutwilllikelyencourage

thebrowsertoclickthroughseveralpagesonthewebsite.Itisasurprisethatseveral

luxurybrandssuchasGucci,LouisVuitton,DiorandJimmyChoodonotprovidetheecustomer望采纳

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