关于销售的英语作文

U.S.carsales

The‘BigThree’Detroitautomakers–-GM,FordandChrysler-–lostconsumerconfidencein2009aftertheywereseverelyhitbytheglobaleconomiccrisis.ThecrisisalsoexposedtheinherentproblemwiththeBigThree’sproductportfolio,whichlackedup-to-dateengineeringandextensiveresearchanddevelopment.

Further,themajorityoftheirsalescomprisedpickuptrucksandSUVsratherthanfuel-efficientvehiclessuchasthesmallcarsthattheconsumershavestartedtoprefer.Thisskewedportfoliowasfurtheraggravatedbythegovernment’spushforfuel-efficientandenvironment-friendlycars.Fordralliedbetterthanitshometownrivals,withanearlyresponsetotheshiftinconsumerpreferencetowardssmallcars.

However,theDetroitautomakers,especiallyFordandGM,bouncedbackwitharecoveryintheglobalmarketandrestructuringoftheproductportfolioattheendof2009.In2010,Ford’ssaleswentup19%to1.94millionvehicles,whilesalesofGMandChryslergrew7%to2.22millionvehiclesand17%to1.09millionvehiclesduringtheyear,respectively.

FordfocusesonitsFord,LincolnandMercurybrandedcars,sheddingtheVolvocars,whileGMconcentratesonfourcorebrands-–Chevrolet,Buick,GMCandCadillac-–withdrawingSaturn,Hummer,PontiacandSaab.

Further,FordhasdecidedtoexpanditsluxuryLincolnline-upatthecostofitsMercuryline-up,whichhasbeenphasedoutattheendof2010.Thecompanyplanstolaunchasmanyas7newLincolnvehiclesinthenext4years,includingasmallcar.