初一英语推销广告作文急急急急急急急急急急

AdvantagesofAds

Advertisers

tend

tothinkbigandperhapsthisiswhythey'realwayscominginfor

criticism.

Their

criticsseem

to

resent

them

becausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It'siniquitous,theysay,thatthisentirelyunproductiveindustry(ifwecancallitthat)shouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon'ttheystopadvertisingandreducethepriceoftheirgoods?Afterall,it'stheconsumerwhopays.

Thepooroldconsumer!He'dhavetopayagreatdealmoreifadvertisingdidn'tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Advertisementsintroduceustonewproductsorremindusoftheexistenceofoneswealreadyknowabout.

Lotsofpeoplepretendthattheyneverreadadvertisemerits,butthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenare,too!Acheerful,wittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.

Wemustnotforget,either,thatadvertisingmakesapositivecontributiontoourpockets.Newspapers,commercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaper,orcanenjoysomanybroadcastprogramsisdueehtirelytothemoneyspentbyadvertisers.

Anotherthingwemustn'tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It'sthebestadvertisementforadvertisingthereis!

广告的益处

广告人往往喜欢夸张，或许这就是他们总是招人非议的原因吧。他们的批判者们对他们似乎有些愤愤之情，因为他们有自我推销的才华，也因为他们挥金如土。“真是作孽呀!”那些人感叹：“一个完全不创造价值的产业(如果还能把它称作产业的话)每年竟然要花费数百万英镑。这只能表示那些大公司赚的钱多到什么程度。他们为何不停止做广告以降低商品的价格呢?毕竟，要付钱的是消费者。”

可怜的消费者!若非有广告为商品开辟了大规模的市场，他们要付出的钱还多着呢!恰恰是由于大量的广告宣传才使得消费品如此便宜。但是如果我们认为广告的惟一目的就是推销商品的话，那就大错特错了。广告的另一个同等重要的功能就是提供信息。广告为我们介绍新产品，或者提醒我们那些我们熟悉的老品牌的存在。

许多人佯言他们从不读广告，但是，认真地想一想，这种声称十分值得怀疑。如今要做到不读广告几乎是不可能的。况且广告为我们带来多少乐趣呀!一则令人愉快、妙趣横生的广告会给一面单调乏味的墙或一张登满各种灾难的报纸平添多少变化呀!