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Abstract:Theconsumptionpsychologyisthegeneralpsychologytheoryinstructsthemarketmarketingandacommoditysalepracticeutilitytheorydiscipline,isbydiscussestheconsumertoexpendthepsychologicalactivitycharacteristicandtherulescience.Thegoalisforutilizestheconsumerpsychologicalactivitycharacteristicandtheruleformulationsciencemarketingstrategywellunderthemodernmarketeconomyconditionwhichtheconsumptionpsychologypromulgates,thepromotioncommoditysale,createsmoreprofitsfortheproductionenterpriseandthebusiness.
Thisarticlefromthesocialpsychology,thepsychologyanglehasanalyzedthepeopleinthesociallife,theclothingchoice,isputtingonpsychologicalandthebehaviorcharacteristic.Mainlyelaboratedtheclothingdemandandthemotive,theclothingmannerandconsciousness,theclothingsymbolicsignificance,theclothingpopularpsychicmechanism,thespreadingprocessandtheinfluencefactor,theclothingandthesocialroleandtheculturalrelationsaswellastheconsumercarriesonthedecision-makingprocessandthepsychologicaldemandwhichtheclothingpurchases,theclothingpsychologyresearchtechniqueandsoon.Throughtheseresearchandelaborationtomodernclothingconsumptionpsychologyfurtherunderstandinganalysis.
Keyword:Consumptionpsychologyexpensedemandandmotiveobjectofstudyinfluencefactor
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