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请用英语帮我翻译下面的段落,谢谢

发表时间:2024-08-31 06:52:03 来源:网友投稿

Coca-ColaCompanywasfoundedin1892,iscurrentlyheadquarteredintheUnitedStatesOchoa,Atlanta,istheworld'slargestbeveragecompany,with48%marketshareworldwide,aswellastheworld'stopthreetwodrinks(Coca-Colarankedfirst,Pepsisecond,low-calorieCoca-Colathird),with2001revenuesofupto20,092million,comparedto11,351ordinarysharesmillionsofdollarsinshareholder'sequity.Coca-Colain200countrieswith160drinkbrands,includingsoftdrinks,sportsdrinks,dairydrinks,fruitjuice,teaandcoffee,isalsotheworld'slargestdistributorofjuicedrinks(includingMinuteMaidbrands),Coca-ColaintheUnitedStatesrankedfirstinobtainmorethan40%ofitsmarketshare,whileSpriteisthefastestgrowingbeverage,andotherbrands,includingBurke,fruitcountryaswellasthebigwaves

3.1&3.2

Coca-ColaCompany'sglobaldevelopmentstrategy

Localizationisthepost-WorldWarII,thecompanyintroducedaglobaldevelopmentstrategyofCoca-ColaisCoca-Colatograduallygetridofgeographicalfeatures,isamoreextensiveglobalconsumeracceptanceoftheimportantreasons.Accordingtostatistics,fordecades,Coca-Colahasbeenintheglobaluseoflocalizationstrategybuiltmorethan1,200bottlingplants.

Ofcourse,theCoca-Cola'slocalizationpolicy,withtheenterpriseandtheconstantdevelopmentofthemarketdevelopment.Initially,thelocalizationstrategyisthecoreof2L3O,thatisalong-term(Longterm),thelocalizationof(Local),confidence(Optimism),opportunity(Opportunity),civicresponsibility(Obligation).Now,Coca-ColaCompanyhasmadetheworld'sfirstlocalmentality,accordingtolocalconditions(ThinkLocal,ActLocal)theidea,itisabouttobeCoca-ColaCompanywillrespondtotheneedtomaketherelevantpartsofthedecision.

Coca-ColaCompanyinChina'sdevelopmentstrategy:

First,thespecialCoca-ColabottlersystemistoachieveitsmainstrategicobjectivesoftheChinesemarket.

To2003,Coca-Colahasinvestedover10billiondollarsanditsthreemajorspecialbottler,SwirePacific,Kerry,incooperationwithCOFCOinChina,setup23bottlingcompanies,28manufacturingplants,thebasiccoveragealltheChineseprovinces.Coca-Cola'schoiceofpartnersareahigherdegreeofinternationalization,withmoreadvancedoperationandmanagementphilosophyandbusinessstrategyintothegroup,thusensuringthecooperationbetweenthetwosidesintheprocessbetterabletoreachaconsensustoachieveatotalofrichgoal.

Secondly,goodatgraspingthevarietyofopportunitiestopromoteCoca-ColaCompanyisalsoanimportantstrategyforbusinessdevelopmentinChina.

China'ssuccessfulbidlessthanhalfanhourthenewsofthetime,3millioncasesofthisspeciallydesignedOlympicgoldcans,Coca-ColaCo.,Ltd.fromtheBeijingproductionlineofftheassemblylineandsentovernighttothemajorshoppingmallsandretailoutlets.Coca-Cola,sponsoroftheChinesesoccerteamforthefirsttimemoveouttoAsiaKorea-JapanWorldCup.

Again,varioussportsactivitiesisalsoaCoca-ColainordertoachieveitsgoalofanimportantwaytotheChinesemarket.

PeoplewillnotforgettheCoca-Colain1986.Thisyear,ChinahostsitsfirstAsianGames,Coca-ColawillbecomethefirstforeigncompaniesintheCCTVbroadcastadvertising.DistributedamongthecompetitionvenuesforfreetastingeventsassociatedwiththeAsianGamestournamentcoveragehouseholds.PeoplegenerallythisskyDiaoxianBingcuriousabouttheinitiative,theydidnotthinkofthefreetasting,themajorityofconsumerchoicesunconsciouslybalancehasbeentiltingoccurred.

Finally,theCoca-Colaisalsogoodthroughactiveparticipationinvariousactivitiestoimprovetheirbrandrecognitionandreputation.

Since1993,Coca-ColahasbeenestablishedinChinawanttobuild52primaryschools,100hopestacks,6millionstudentshavebeenCoca-Colarelief.In2001,thenationalactiontoprotectthemotherriver,theCoca-ColadonatedspecificallyforforestwateringthefirstdaysofawellinthedesertsanddunesHuailaiCountywater.

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