关于广告的托福作文

提到广告相信大家已经很熟悉了，不管是在网络上还是在现实生活中，都是随处可见的宣传广告。

关于广告的托福作文

Thewholepointofadvertisingistoencourageustobuythingswedon'tneed.Advertisersareinthebusinessofmakingmoneyofthemselvesandtheirclients.Iftheymanagetosellussomethingthat'sgoodforustoo,that'sfine.Buttheirprimarygoalisprofit.

Itbeginswhenwe'rechildren.Saturdaymorningchildren'stelevisionisfullofcommercials.Overandoveragain,childrenseeimagesoftoysandgames.Theyseeotherchildrenwhoarehavingthetimeoftheirlives.Theywatchthesechildrenandgetthemessagethatiftheywanttohavethatmuchfun,theyneedtobuythosethings.Thus,ataveryearlyage,we'reintroducedtotwoideas:thatwewanttobelikeeveryoneelse,andwewanttohavewhateveryoneelsehas.

Thiscontinuesthroughoutourlives.Wespendalotofourmoneytryingtokeepupwithourneighbors.Webuythelatestmodelcars,haveallthelatestgadgetsinourhomes,andlivealifestylebeyondourbudgets.Advertisingencouragesustodefineourselvesbywhatweownratherthanbywhoweare.Itencouragesacompetitionoffalsevaluesandshallowmeasurementsofwhatmattersinourlives.

Advertisingcanbedamaging.However,itisalsooneofthewaysinwhichoureconomykeepsgrowing.Peopleneedtobuyproductsinorderforotherpeopletohavejobsmanufacturing,transportingandsellingthoseproducts.Advertisingalsokeepsusinformedaboutnewproductsthatmayactuallyhelpusinsomeway.Forthesereasons,youcouldsayadvertisingisanecessaryevil.

广告的好处托福作文

Advertisingdoesnotmeantoeducateorillustrate.Primarilyitisavehicleforbusinessanditaimstosellproducts.Asaresult,theinformationwecangatherfromlookingatadvertisingsisquitelimited.However,theculturalideasusedtosellcommoditiesrevealasociety'svaluesystem,andfromthenatureoftheadvertisingandtheproductitaimstosellwecandrawconclusionsastowhichsocialdemographymightbethemostaffluent.

Inordertobemosteffectiveanadvertisingcampaignwillmakeuseoftheculturalvaluesofacountry.Obviously,companieswillbeabletosellmoreproductsifagreatmanypeoplerelatetothegoodsandtheimagesusedtosellthem.Forexample,inacountryliketheUnitedStateswhereagreatpercentageofthepopulationisreligious,advertisersuseexpressionssuchasheavenly,divine,orrevelation,becausethesehaveconnotationsthatprospectivecustomerswilllikelyidentifywith.Similarly,advertiserswilltrytoemployfashionmodelswhoembodyaculture'sidealsofpersonalbeauty,becauseattractivemenandwomenwillsellmoreproductsthanunattractiveones.

Companiesidentifysocialdemographicsorpartsofsocietythataremostlikelytobuytheirproductsanddesigntheiradvertisingsaccordingly.Forexample,teenagegirlsaremorelikelytobuymobilephonesthanretiredfactoryworkers.Thuscompanieswillmakeuseoffashiontrendsintheiradsandprobablypayafamouspopsingerabigchunkofmoneytoendorsetheirproduct.Ifthemajorityofalladvertisingsinacountryaregearedtowardsaspecifictargetmarketoraudience,thenthispartofthepopulationprobablyhasthemostfinancialresourcesattheirdisposal.

Althoughwecanlearnsomethingsaboutacountrybylookingatitsadvertisingwehavetorememberthatthisknowledgeislimited.Afterall,advertisingisonlydirectedatpeoplewhohavethemeanstobuyconsumergoods.Thusadvertisingdoesnottellusanythingabouttheoverallprosperityorlikesanddislikesofacountry.Also,advertisingnotonlyreflectsbutalsotriestoshapeandchangeculturalvalues.Therefore,itdoesnotaccuratelyreflecttheexactstateofacountry'sculture.

广告的利弊托福作文

Consumersarefacedwithincreasingnumbersofadvertisementsfromcompetingcompanies.Towhatextentdoyouthinkareconsumersinfluencedbyadvertisements?Whatmeasurescanbetakentoprotectthem?

Televisionscreens,newspapers,buses,andalmostallcitystreetsarefloodedbyallkindsofadvertisements.Thishasbothadvantagesanddisadvantagestoconsumerswhoareunavoidablyinfluenced,thoughthedegreesvaryfrompersontoperson.

Becauseoftheadvertisementsplacedbymanycompetingcompanies,consumersareabletolearnaboutcertainnewproductsrapidly.Ifaproducthappenstobewhatsomeconsumersneed,theymightbeattractedtomakeapurchaseandhavetrialuse.Ifitturnsouttobereallygood,peoplewouldsetaboutrecommendingittofriendsandthesalesofthisproductwillgoupveryquickly.So,weseethisisawin-winsituationbothtoconsumersandmanufacturersandwealsoseethatconsumersarenotjustinfluencedprofoundlyallatonce.Ittakestimeforthemtoestablishfaithintheadvertisedproducts.

Inmostcases,theadvertisedproductsaregoodandworthbuying.Buttherearealsocaseswheretheeffectsorfunctionsofacertainproductaremuchexaggeratedanditwilldefinitelyfoolsomepeoplewhentheyareattractedallatonceandgotobuyit.Sinceaproductcanonlywinthemarketthroughitsqualityanditslongestablishedfame,there'severyreasontobelievethatthosefakeormuchexaggeratedproductswilleventuallylosetheirmarketsharesanddieout.Thus,weseethatthemarketisselectiveandconsumersaresensibleinthelongterm.

Indevelopedcountries,therearestrictcensorshipandsupervisingsystemsregardingadvertising.Iftheadvertisementputupbyacompanyfailstohonortheadvertisedeffects,itwouldbetermedasfraud,thusviolatingthelawwhichcouldleadtoreallyseriousresult.Inmostcases,themanufacturingcompanywouldbefinedsoheavilythatitwouldbedifficultforittosurviveanylonger.

Fromtheforegoingdiscussion,wecanseethatadvertisementsinfluenceconsumersbothfavorablyandunfavorablyandthedegreesofthisinfluencedifferfrompersontoperson.Toprotectconsumers,governmentscanfollowthepracticeofdevelopedcountriesbyenforcingreallystrictcensorshipandsupervisinglawsinregardtoadvertisingasawhole.